Nitin Tandon
Feb 8, 20211 min
Continued from the Top 10 Food Styling Trends : Part I, let's take a look at next big trend in Food Styling.
The Messy Approach
I see most brands are edging to this messy style. The safe brands are using carefully messy to the more edgy one. Trying organised mess is the general approach predominantly a blogger style. Almost hanging out of the window but legs stuck deep in the ground!
If I have to give an example on some of the best “Messy” approach ads then Lurpak butter made sloppy, messy food appreciable. Different perspective to how one can shoot butter, created fur-or in creative director’s heads. Upside down and inside out of food became acceptable and later appreciable.
Another big example to this is M&S food. Complete OMG! Every ad or promo has to be seen more than once, then again and again. Give you visual eroticism!
So real food, up and close is in always. Portraying it differently is the key. 2020 is that journey. Simply stunning is in. Not too dressed, absolutely real, close to life experience and underplaying the heroism of the product in the image or video. All in all I would say “Don’t be afraid of a little mess.”
NTFSC Food Styling Still Photography work done for Fitness Counts.
Food Stylist: Nitin Tandon
NTFSC Food Styling Still Photography work done for Cornitos.
Food Stylist : Bijal Jobanputra