Before I get to the point of my article let me tell you that print advertising and commercial advertising fall in different categories!! I always have people asking me, “you make food look good only on television right?” Well, that is just one part of my job.
Print media and advertising media both have different ways to make their message reach the targeted audience. But both have their strengths and weaknesses that help you determine if you have selected the right medium to target your audience.
TV Commercial for McDonalds
Let's take a look at the difference between the two:-
Pace of the advertisement
Print media helps to get your message out quickly and change it when needed. It also allows you to reach only a selected audience.
TV Commercials take a lot of time to produce. It involves huge investments and lots of people with different skills get together to make a short commercial. The ads made a usually for the mass market and smaller companies with less funds cannot opt for this option.
Print Media - The only way to showcase the advertisement is through visual form. The bold and attractive art work attracts a lot of attention.
TV Advertising - offers a medium to spread high- impact messages combining both audio visual images.
Happy Reading! :)